Percent for Good recognises that sometimes, despite people wanting to give charitably, finding the time to research worthy causes to support can be difficult – often leading to them not giving at all. The organisation’s carefully curated Cause Portfolios aim to resolve this, offering a simple process for charitable giving. As well as offering a platform for payroll giving for corporate partners and employees, Percent for Good facilitates giving directly as an individual.
Contributing with Confidence
The brainchild of Mark Lyttleton, Percent for Good is on a mission to make charitable giving effortless for donors and effective for the causes that matter to them. Each of the charities included in the Cause Portfolios has demonstrated a proven impact on the ground, with the idea being to amplify the power and widen the reach of each donation.
The Benefits for Corporate Partners
For corporate partners, Percent for Good allows employees to donate via its payroll giving partner, with employee data highly protected. There are many benefits for corporations, including boosting employee engagement and retention and making ESG impact reporting easier. Furthermore, it can boost the company’s value proposition to potential employees and even improve employee wellbeing, with many workers feeling less stressed, healthier, and experiencing enhanced mood and self-esteem as a result of giving.
Impactful Giving for Employees
Many people feel passionately about certain causes but don’t have the time to research individual charities. Percent for Good allows employees to simply and regularly donate 1% of their salaries to the causes that are important to them. Plus, giving via a payroll scheme means the donor gives gross of tax, so the charity receives more money than if given in a standard way. Donors can also have confidence that 100% of their gift goes to the charities because partners pay any administrative costs.
The Advantages for Charity Partners
For charities, becoming a partner with Percent for Good can help them connect with and receive donations from new and hard-to-reach audiences. Having worked in the world of fundraising, the team at Percent for Good understand how challenging it is to generate regular, new substantial income in a way that doesn’t feed off existing efforts. Signing up to become a partner with Percent for Good is easy, generates no additional costs and allows charities to significantly boost their reach. As the organisation continues to grow it will be spotlighting volunteering opportunities with partners to its network of corporates, and it will also be able to assist with partners’ fundraising events.