Frequently Asked Question – Entrepreneurship

What Is Percent for Good?

Percent for Good is a movement created to encourage city professionals to gift 1% of their salary to support worthy causes, thereby contributing to long-term improvement. The charity’s overall mission is to encourage 50% of the workforce and 100% of senior management in partner firms to pledge 1% of their salaries to support charitable causes.

Who Founded Percent for Good?

Percent for Good was founded by Mark Lyttleton, an angel investor and entrepreneur. In addition to providing the businesses he serves with strategic and financial support, Mr Lyttleton takes a keen interest in psychology, helping people to work smarter rather than harder to achieve a more equitable and sustainable work-life balance. A qualified meditation teacher and Associate Pranic Healer, Mark Lyttleton is dedicating more and more of his time to the charity in pursuit of his ultimate goal of driving positive societal and environmental change through payroll giving.

How Does Percent for Good Work?

To participate in the Percent for Good Payroll Giving scheme, an employer first signs up as a partner. Their employees then select a cause area or individual charity to fund, tracking the impact of their donations via the Payroll Giving partner website.

What Causes Does Percent for Good Support?

Percent for Good charities are selected through a vigorous vetting process. To succeed, candidates must have a compelling vision to tackle one of the many great challenges faced by the world today. They must also have limited resources but show potential to make a big impact, benefiting from an excellent leadership team, strong governance, a great board of trustees, good reserves and a credible plan.

What Are the Benefits of Supporting Percent for Good?

From the employer’s perspective, Percent for Good encourages employee engagement, instilling a purposeful, feel-good culture in organisations. It also demonstrates thought leadership by setting the tone as an inspiring and caring employer, as well as offering a conduit for easy ESG data and reporting.

For employees, Percent for Good enables workers to support many causes at once, maximising the tax efficiency of donations. One of the greatest attractions of Percent for Good is that it allows donors to exercise full control as to where their donations go, with options to become more involved in volunteering if they choose to.